26.2.18 News

I am delighted to be part of the team of experts providing consultancy to film and media clients in Scotland as part of Film City Futures' Focus programme. Looking forward to working with you to develop audiences and create new marketing strategies.

Supporting cultural organisations: audience development strategy, planning and delivery.


What I do

Caroline Griffin supports arts and cultural organisations change and develop their relationships with their audiences. Great audience development is based on a broad understanding of how audiences engage, inspired use of market data and audience insight, and realistic and deliverable action planning. With a long career in audience development, both in arts and cultural organisations, and as a consultant, I can help you achieve your goals.

“Caroline quickly understood what made us tick, and helped us communicate our passion to new audiences.”

Find out more about some of my projects

I work with clients from across the cultural sector on projects large and small. From audience research and planning, to undertaking customer research, to supporting individuals and small-organisations, I have a wide range of experience to help inform your project. See some of my recent work below.

Find out more about what I do

Specialising in audience development planning, audience focused organisations and audience development in action. I can help you and your organisation in, 

  • audience development strategy
  • working with small organisations
  • digital strategy
  • diverse audiences
  • audience insight