Audience development is a planned process that is built on market information and insight. This means that the success of audience development activity requires evaluation to truly understand the impact of our work.
As a specialist in audience development I am experienced in developing audience development evaluations that take into account our 'hard' outcomes - such as 'How many people came?' or 'How much money did we make'. But that are also able to record and understand our 'soft' outcomes - such as 'Have we engaged different sorts of people', 'Have we changed attendance habits', and 'what did our audience make of that experience'.
With a long career in devising data collection programmes, data analysis and understanding how audience engagement works, I work with organisations to develop effective evaluation frameworks, and deliver robust evaluation programmes.