Supporting cultural organisations: audience development strategy, planning and delivery.

Image with thanks to Chris Benoit   

Image with thanks to Chris Benoit



What I do

Caroline Griffin supports arts and cultural organisations change and develop their relationships with their audiences. Great audience development is based on a broad understanding of how audiences engage, inspired use of market data and audience insight, and realistic and deliverable action planning. With a long career in audience development, both in arts and cultural organisations, and as a consultant, I can help you achieve your goals.

“Caroline quickly understood what made us tick, and helped us communicate our passion to new audiences.”

Find out more about some of my projects

I work with clients from across the cultural sector on projects large and small. From audience research and planning, to undertaking customer research, to supporting individuals and small-organisations, I have a wide range of experience to help inform your project. See some of my recent work below.

Find out more about what I do

Specialising in audience development planning, audience focused organisations and audience development in action. I can help you and your organisation in, 

  • audience development strategy
  • working with small organisations
  • digital strategy
  • diverse audiences
  • audience insight