The Shape of Things
'The shape of things' was a national craft initiative which supported culturally diverse artists to make and show significant new work; which developed new audiences for contemporary craft; and which stimulated debate about diversity in craft.
My role was to support participating organisations and artists in engaging with the audience development agenda as it related to their work. I undertook a survey of audience development research in existence and I offered practical support on audience development practice, including the use of market insight to identify potential audiences. At the end of the programme I was asked to write a reflective essay on audience development for contemporary crafts. You can download the essay here: Conviviality and the Joy of Making